Creating content for online marketing can be daunting and simply overwhelming. With the rise of digital marketing, businesses often find themselves struggling to create high-quality content to stay ahead of the competition. Luckily, there are steps you can take to help boost your productivity when it comes to content creation. This blog post by Jim DePalma will explore simple strategies any business can implement in order to make their content marketing efforts more productive and successful!
Jim DePalma Lists Steps To Boost Your Content Marketing Productivity
1. Plan Ahead: According to Jim DePalma, the first step to boosting your content marketing productivity is to plan ahead. Start by understanding the goals for your content, the topics you want to cover, and who your target audience is. This will help you create an effective content calendar that outlines all of your upcoming pieces, deadlines, and publishing dates. Additionally, make sure to set aside time in your schedule for research and writing so that you can stay on track with your plans.
To illustrate the importance of planning ahead, consider this statistic: 85% of marketers say they are successful at integrating their long-term plans into short-term tactics once they have taken the time to outline a strategy (Content Marketing Institute). This shows just how important it is to take the time to plan a comprehensive content strategy in order to maximize your productivity.
Another great example of planning ahead is from the fashion brand Dolce & Gabbana. The company recently launched an online store that was planned out months in advance in order to ensure all elements were ready for launch day. As a result, their content marketing efforts were very successful, and they saw an increase in sales and engagement on their website and social media channels.
2. Automate Your Processes: Once you have established a plan, it’s important to automate certain processes so that you can save time and energy when creating content. This could include using automated tools such as email automation, content curation platforms, or even scheduling software.
To give you an idea of the impact automation can have, consider this statistic: 83% of marketers believe that automation has improved their efficiency (MarketingProfs). Automation tools help to streamline your content creation process, so you don’t have to worry about manually completing every task. In addition, it allows for more consistent and high-quality content as well as greater reach due to automated distribution strategies.
A great example of how automation can benefit content marketing productivity is from the digital media company Buzzfeed. The company uses automated platforms such as Hootsuite and Sprout Social to manage its social media accounts, ensuring they always have fresh content flowing without having to manually post each piece. This has enabled them to reach a larger audience and also focus more time and energy on other aspects of their content strategy.
3. Leverage Visual Content: Another great way to boost your content marketing productivity is to leverage visual content such as images, videos, or infographics. According to Jim DePalma, visuals are extremely effective at grabbing the attention of an audience and can be used both in individual pieces of content or across multiple platforms. Additionally, visuals have been shown to increase engagement with audiences by up to 94% (HubSpot).
One example of how visuals can help improve content marketing productivity is from the tech company Apple. The company regularly utilizes images, videos, and even augmented reality experiences in order to showcase its products in the most engaging way possible. This has enabled them to reach a wider audience and build relationships with their customers on a deeper level, all while staying efficient in their content production process.
Jim DePalma’s Concluding Thoughts
By following these three steps that Jim DePalma mentions here – planning ahead, automating processes, and leveraging visuals – you can easily boost your content marketing productivity and see greater levels of success with your campaigns. With the right strategy in place, you can streamline your workload while still delivering high-quality content to your audience. So don’t wait any longer – start implementing these steps today!